Where streety statements, fashion forward details and fantasy prints join in, that’s where you hear RÜTME, a new, young and moving brand for the wild at heart.
RÜTME plays with shapes, splashy colours and prints based on dreams and fantasies in order to create a completely new look, perfect for the young, urban and energetic girls who are always in motion. Riding their bike through the city, taking snap shots for their street style blog or enjoying the first ray of sun on a sidewalk in New York with a coffee-to-go in their hand and the ears full of Fever Ray. Just close your eyes and you can almost here it.
This collection samples inspiration from all the great girls in music who just wanna have fun including Lucy Love, CocoRosie and La Roux’ singer Elly Jackson. Always on the beat and always unpredictable, but always in great style, going their own ways and thereby giving inspiration to every young girl who is creating a moving, fashionable style of her own, that makes her Facebook wall look like a fashion editorial.
There is a new easiness to the baggy pants and oversize tops and vests that makes RÜTME a fashion statement for the young, wild and untamed. Combining functionality of sportswear and the colours of vintage T-shirts and sneakers from dawning 90’es with elaborated fashion details like puff shoulders and highly detailed graphics, RÜTME doesn’t follow fashion, but creates a fashion of her own to be worn at any time of the day and at any occasion. Isn’t it always just the right time for a watermelon red T-shirt with a green koala wearing goggles?
The creative hands of RÜTME, Rikke Charlotte Larsen and Nicole Rindsig both share a passion for everything in motion: Coffee from Starbucks, street style blogs, iTunes in their ears and, of course, a passion for fashion. With RÜTME they have successfully created a new brand with just the right items for a whole generation on the go.